In a world where online shopping is continually trending upward, 1.66 billion people worldwide purchased goods online in 2017, we’ve also seen a rise in the number of ecommerce stores to purchase from.
Whether you’re thinking of starting your own ecommerce store or you have one already and want to outrank your competition in Google, what tactics can you use to optimize your online store as best as it can be?
We’re going to be unveiling the top 7 tactics you can use to optimize your ecommerce store to rank above the competition. These tactics can be used whether you have shopify stores, a bigcommerce store, or any of the best online shopping websites.
For the sake of example, we’re going to be focusing on shopify stores and how to become one of the top shopify stores in your certain industry.
1. Meta Titles and Descriptions
Ecommerce stores and websites are not very different when it comes certain SEO strategies you can utilize to help you move up Google’s search result pages (SERPs). For Shopify websites in particular – there is so much competition in various industries that on-page optimization like meta titles and descriptions become an integral strategy to help Shopify stores rank high for their keywords.
Try to target long-tail keywords that are highly specific to your niche. For example, if you sell specialized cookbooks in your ecommerce store, target a specific long-tail keyword that you can plug into the meta title and description for Google to easily crawl. Adding keywords to your meta titles and descriptions makes your webpage completely Google-friendly to boost your SEO rankings.
2. Product Titles
Product titles, just like meta titles, should have the target keywords in the bulk of your product title. Let’s stick with the same idea of cook books. If you have a cookbook that’s specific to French breakfast foods, the keyword of “French Breakfast Food Cookbook” should be in the bulk of your product title, along with your meta title. By doing so, Google knows exactly what it’s looking for and it’s completely relevant to what the product is.
Relevancy is one of the most important details that Google is looking for when crawling and indexing your ecommerce store. Google absolutely loves when the product title and meta titles coincide with the exact content in the web page. When you’re selling on Shopify, it’s no different.
Ranking for a keyword that has nothing to do with your product doesn’t help you or Google, which would eventually drive down traffic. People want to find exactly what they’re searching for.
3. Image Alt Tags
Simply put, adding image alt tags is one of the most forgotten tactics when it comes to SEO. This is one of the simplest tasks to do because it’s something that’s only shown on the back end of your ecommerce stores.
Each image on display for your products has significant importance to your SEO efforts because each one of them should have alt tags containing the keywords you’re trying to rank for. It’s as simple as inputting the keyword in the image alt tags when uploading the image into the Shopify stores. The best online shopping websites utilize each image alt tag to their advantage.
4. Product Page Content
One of the most important SEO strategies is the actual content of your products in your ecommerce store. Before ever setting up an online store or if your goal is to be among the top shopify stores, content should be the main focus in your SEO strategy. Creating new thought-provoking content that’s engaging with your audience can be the ultimate boost for your SEO efforts.
Google wants their users to find the best and most relevant content to what they’re searching for. If people are really engaging and converting with your ecommerce store, Google will take notice. Google ranks the best ecommerce store that they believe a user searching will find useful. Creating really engaging content is in the best interest for both the Shopify store and Google.
5. Deep Linking
Deep linking is a great way to build link authority from other authoritative websites, but it’s also a great way to interlink within your website or ecommerce store to make things easier to navigate and keep users on your site. Doing so is also building your site’s own authority.
For example, having bloggers, influencers or other websites who have reviewed one of your products can provide links to your specific product, giving you yet another channel for potential customers to find you.
Internal linking is also critical in SEO because it makes your ecommerce store very user-friendly, thus making it easier for people to navigate freely through your site. Users become easily frustrated if they can’t navigate easily through your site, which in turn would cause them to exit and cause you to lose a potential sale.
Staying within the realm of easy navigation; a sitemap is created for Google to easily crawl each one of your web pages and products. Every time you create or delete a web page or a new product, your sitemap needs to be updated to let Google know that changes have been done to your ecommerce store. Shopify specifically needs an up-to-date sitemap to help your Shopify store maintain it’s high ranking. Also, a sitemap is able to help with the deep linking efforts we shared above.
By alluding the need of a sitemap, you may be hurting your rankings or missing out on outranking the competition every time a product is added or deleted. There may be error 404 pages, dead/broken links, or Google was never aware that a new page needs to be crawled.
A new Shopify app called Shopify Sitemap Builder that’s coming soon. The app was developed to automatically fix these errors, deletes links or add links to a new web page, and makes every page SEO-friendly for Google to crawl.
7. Proper Analytic Tracking
Last but certainly not least, there needs to be proper analytic traffic software installed to track each one of the pages in your ecommerce store to monitor and see if all your SEO efforts are actually working. What’s the point of having great strategies in place if you can’t track the success of them. The data is useful to pinpoint your future SEO strategies in the right direction; you’re seeing what has worked and what needs improvement.
Start Selling In All Your Ecommerce Stores
You’ve already conquered the most difficult obstacle every new owner faces – making the decision to finally open your own ecommerce store. Now, your main focus is how to get your products in front of the right target market and get them to buy. We’ve given you the best SEO tips of 2018 to get your online store ranking high on Google.